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The Founder

Founder and principal trichologist

Leonica Kei

A graduate of the Institute of Trichologists (UK) in 1994, Leonica Kei is an international affiliate member of the Institute. Throughout her career that spans over 2 decades, Leonica has set many career milestones and treated myriad clients with varying hair conditions and ages, ranging from 8 to over 70 years old - many of whom still remain loyal customers. Recognised as a specialist in trichology, Leonica also consults as an expert witness in arbitration cases involving hair and scalp matters and is often invited to share her expertise in magazines, newspapers and television programs.